About Us

Established in 1987, Design Matters is a multi-disciplinary design company with a confirmed reputation for generating original, effective design solutions across the wide spectrum of visual communications.

At Design Matters you get the experience, knowledge, resources and contacts of a big organisation; but you don't get big organisation inertia. When you want a meeting, you always get the person in charge, the person who matters. This makes the job fast, efficient and cost effective.

Responsive, dynamic and meticulous. The personal attention of a small organisation. The resources of a big organisation. Design Matters, with the continuity and good communication skills that gives you the design you need, when you need it.


One-to-one communication with Clients to efficiently carry out their visual communication requirements.


Research and assess every possible concept for maximum effectiveness. Consider and plan various designs.


Create visual concepts to communicate different ideas that would potentially grab the attention of any given target audience.


Develop the overall layout and produce fully specified artwork for various platforms i.e. advertising, signage, brochures, vinyl graphics, etc.

Meet Our Team

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With over 30 years’ experience, Roger has a very “hands on” approach and a unique understanding of what every Client needs - big or small

When Roger isn't dealing with his extremely busy schedule at Design Matters, he will always make time for his first love - Manchester United. Optimistically supporting them through thick and thin.

Roger Sherry
Design Consultant
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Micaela joined the Design Matters team in 2004 while studying Visual Communications at the Art College, Belfast. Micaela has a keen eye for Graphic Design, which shows in her work and, in particular, her Bespoke Wedding Stationery.

Away from her role at Design Matters, Micaela spends some quality time with her beautiful family. She also has a huge love of music – and makes us all listen to the “next big thing” whether we want to or not! Headphones are a great invention.

Micaela Ward
Senior Designer
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Blaine’s experience in 3D Design and expertise in various software is put to good use at Design Matters – creating new amazing visual effects for various Clients. His talents have catapulted the Design Matters portfolio into the 21st century.

When he’s not at work, he likes to spend his down time playing guitar and writing music – it is a real treat when he deems his music good enough for us to listen to – no need for headphones here!

Blaine Sherry
3D Designer
and Software Specialist
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Aaron specialises in making promotional videos that include camera work, drone filming complete with stills, video editing and motion graphics. His “birds eye view” has given our Clients a new perspective and opened their eyes to new possibilities – the sky’s the limit!

You could find Aaron anywhere in his spare time. He could be climbing mountains, bouldering through rivers, kayaking through lakes or jumping off (small) cliffs – all with his GoPro in hand to capture the action.

Aaron Sherry
Multimedia Designer

What We Do

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The single most important aspect of any visual communication is to grab the attention of your target audience. So from our point of view, if you are still reading this, so far, so good.

We are a multi-disciplinary design company with a confirmed reputation for generating original effective design solutions across the wide spectrum of visual communications including branding, advertisements, brochures, logos, posters, packaging, signs, print and social media... in fact the list is endless.

Beware of the Bull

Design effectiveness is not achieved through clichéd philosophies and observations. It comes through a high level of creativity brought about by innovative thinking, careful, strategic planning and inspired management.

We believe that paying for design effectiveness in all visual communication should be considered as an investment to increase sales. It doesn't have all the answers but has a special role to play in getting your message across to your target audience and create those opportunities to sell.

Design Consultantcy

Meet and greet. An opportunity to hear about you and what you need from Design Matters.

Creative Thinking

Based on information received, create concepts that best suits your needs.


From inception to completion.


With such a wide range of visual communications on offer, once you experience Design Matters the tendency is to come back for more.

Our Work

the "short" list

  • Advertising
  • Branding
  • Logo Design
  • Pull Up Banners
  • Expo Display
  • Signs
  • Brochures
  • Online Advertising
  • Posters
  • Editorials
  • Advertorials
  • Vehicle Wraps
  • Graphics
  • Wedding Stationery
  • Development Brochure
  • Catalogues
  • Cook Books
  • Digital Billboards
  • Company Folders
  • Tickets
  • POS Signs
  • Illuminated Signs
  • Menus
  • Wall Graphics
  • Road Signs
  • Packageing
  • Gift Bags
  • Billboards
  • Banners
  • Stationery
  • Flags
  • Bus Advertising
  • Window Graphics
  • Flyers
  • Social Media
  • Print Management

Want to see more of our work?

We are always updating our Social Media pages.